Our Story
Bringing Innovation to Snacking Since 2016.
Creative products. Exceptional taste. Outstanding value.
Our mission
To create innovative, delicious, and affordable snack products that excite consumers and deliver exceptional value to our retail partners.
Founded in 2016.
Joy Snacks is a dynamic snack food company dedicated to developing innovative, great-tasting, and affordable products for consumers and retail partners.
Since our founding, we have focused on identifying emerging consumer trends, developing unique snack concepts, and building relationships with manufacturing partners around the world.
Our product portfolio spans a variety of categories, including cookies, rice cakes, confectionery, sweet and savory snacks, and better-for-you alternatives.
Through creativity, product innovation, and an understanding of the retail marketplace, we continue to introduce exciting products designed to deliver quality, value, and consumer appeal.
Team & leadership
Joseph Dana | Chief Executive Officer
Joseph Dana
Chief Executive Officer
Joseph Dana has served as Chief Executive Officer of Joy Snacks since January 2020, overseeing the company's strategic direction, product innovation, manufacturing partnerships, marketing, and sales.
With an entrepreneurial mindset and a hands-on leadership approach, Joseph works closely with domestic and international manufacturing partners to develop innovative snack concepts and bring them to market.
His focus is on creating products that combine exceptional taste, distinctive packaging, competitive pricing, and strong retail potential.
Under his leadership, Joy Snacks has continued expanding its product portfolio, developing branded and private-label snack programs, and strengthening relationships within the U.S. retail market.
Our capabilities
What we do.
Branded Product Development
Creating distinctive snack brands and innovative product lines.
Private Label Solutions
Developing customized products and programs tailored to retailers' needs.
Global Manufacturing Network
Collaborating with manufacturing partners to deliver high-quality products at competitive prices.
Product Innovation
Identifying trends and transforming new ideas into commercially viable products.
Retail Partnerships
Working with retailers to develop products that meet consumer preferences and strategic price points.
How we work
Curious by default
We follow shoppers, flavors and formats to find what's next.
Partner-powered
We work with global manufacturing partners rather than owning facilities — so every product gets the right fit.
Retail-minded
Everything we build is designed to perform for the buyer and the shelf.
Joy first
Snacks should be fun. That idea runs through every brand.
Let's build your next snack program.
From concept to shelf — talk with us about brands, private label and retail programs.